creative marketing agency | branding agency

Creative marketing that matters…

Are you a charity, not-for-profit or social innovator wanting to increase your impact? Or to communicate your impact more effectively to stakeholders?

Then, hey, good news: Social Storylab is here to add creative oomph to your campaigns and comms.

We’re a full service creative marketing & brand agency.

And we’ve helped organisations of all sizes, from ambitious start-ups to industry leaders and government agencies, build their brands and create headline-grabbing advertising campaigns.

Our services include:

  • Creative campaigns

  • Brand strategy and brand development

  • Copywriting

  • Graphic design

  • Video production

  • Podcast production

Our team’s helped gamechangers like…

Aspiring to agency-level marketing on a DIY budget?

Our cost effective packages can help get you there.

Coaching & Consulting

Just like a doctor’s appointment - but for your brand.

Need some one-off advice? Book a 90 minute one-on-one consulting sessions. We’ll discuss your marketing or branding challenge and identify practical solutions you can implement yourself to grow your business.

Coaching & Consulting

Just like a doctor's appointment - but for your brand.

Need some one-off advice? Book a 90 minute one-on-one consulting session. We’ll discuss your marketing or branding challenge and identify practical solutions you can execute yourself to grow your business. It’s just like going to the doctor - but for your brand.

These are a great, affordable way to get expert guidance if you’re bootstrapping your marketing.

$250

Conducted via web video
(In-person sessions available in greater Melbourne area for $400)

Coaching and consulting

CMO to Go

Strategy guidance to get more from your in-house marketing.

Don’t have the budget for a Marketing Manager? With CMO to Go, you can still have Chief Marketing Officer-level expertise on call to help your Marketing Co-Ordinator or volunteers get better results. You get an expertly crafted 12 month marketing strategy to guide their work, and ongoing support to answer their questions and help them solve tricky challenges.

CMO to Go

Strategy guidance to get more from your in-house marketing.

Don’t have the budget for a Marketing Manager? If you’re relying on a Marketing Co-ordinator or interns to do your marketing, or doing it yourself on the side, our 12 month strategy retainer CMO to Go ensures you have the high level strategy expertise to find the best marketing solutions to your business problems, and clear direction to get more from your daily marketing efforts.

Working closely with you, we’ll create a comprehensive marketing strategy, including a practical task list, to steer your team's activity for the next year.

Then we stay on call for advice about anything your team needs, for up to 4 hours every month. We even come back at 6 and 12 months for a review workshop, to check how things are going and recommend any strategic changes to get more from your marketing.

It's Chief Marketing Officer expertise on call, at a fraction of the price.

What's included:

  • A tailored marketing strategy, including:
    • Research (up to 5 stakeholder interviews, up to 3 competitor reviews and SWOT analysis to identify your main challenges and goals)
    • Development of overall strategy approach to get you there
    • Identification of practical tactics to bring it to life (using 5 P’s model)
  • 4 hours of general consultation per month, for 12 months
  • 20% off consultation fees for any additional monthly consultation hours
  • A marketing review at 6 and 12 months, consisting of:
    • Consultation of up to 4 hours; with
    • Follow-up written report of any recommended changes to approach
  • Bonus extra: 1 year free membership to our Smarter Marketing community portal, launching early 2024

$7500

Social Storylab founder Lucas Testro

All sessions are with Social Storylab’s founder and Creative Director, Lucas Testro.

Over his 20 year career as a leader in media and marketing, Lucas has been respected for his keen storytelling instincts and outside-the-box problem solving. He’s led both Strategy and Creative teams in agencies, creating successful campaigns and brands for Disneyland Paris, Hasbro, Royal Dental Hospital of Melbourne, Crust Pizza, National Missing Persons Week, Able Foods, Wilson Parking, JAM The Label, orro and many more…

Brand Audit

Get an expert report on how the world sees you.

Not sure if your brand is cutting it to grab attention and communicate your story? Considering a refresh but not sure where to focus? Our affordable Brand Audit will analyse your brand’s effectiveness and give you a report of what’s working… and what needs work.

Brand Audit

Get an expert report on how the world sees you.

Not sure if your brand is cutting it to grab attention and communicate your story? Considering a refresh but not sure where to focus? Our affordable Brand Audit will analyse your brand’s effectiveness and give you a report of what’s working… and what needs work.

And for deeper insights, add on a Competitor Review to measure your brand performance against your peers.

What's included:

  • Website review
  • Review of up to 4 other pieces of collateral (brochures, e-newsletters, videos, products, brand bible, you name it…)
  • Detailed brand audit report
  • Optional extra: review up to 3 competitors

$500

+ $250 to add on Competitor Review

Brand audit

BetterBrand Masterclass

Develop a vibrant, strategically-driven brand over 8 guided one-on-one sessions.

If you’re developing your brand yourself, this one-on-one program will give you expert guidance to ensure you get the essentials right and show your best face to the world. Over 8 sessions, we’ll teach you the secrets of better branding and guide you as you create your own. You’ll leave with a distinctive brand designed specifically to help achieve your business goals.

BetterBrand Masterclass

Develop a vibrant, strategically-driven brand over 8 guided one-on-one sessions.

If you’re a bootstrapping organisation developing your own branding, the BetterBrand Masterclass is the perfect way to ensure you get it right first time and show your best face to the world.

Over 8 one-on-one sessions, we’ll guide you through the secrets of better branding - showing you the principles and exercises we use with our own agency clients to develop a distinctive brand that is not just pretty, but also strategically designed to address your unique business challenges and help achieve your goals.

Each session, we focus on a different key brand element. We’ll explain the fundamentals to you, show you examples, and give you exercises to help you draft your own version. We review your draft in the next session, identifying opportunities for improvement, before moving on to develop the next brand element.

Choose your own pace for sessions! (We recommend weekly for best results.)

Course outline:

Week 1: Introduction & brand foundations
Week 2: The soul of your brand - purpose & values
Week 3-4: Positioning yourself apart from the competition
Week 5: Defining your brand personality
Week 6: Your verbal brand - getting the words right
Week 7: Your visual brand - logos, colours, devices, fonts & more
Week 8: Final review and fine-tuning of all brand elements.

You get:

  • The full course of 8 guided one-on-one sessions
  • 20% off the cost of consultation sessions for 12 months after completion of the course
  • Bonus extra: 1 year free membership to our Smarter Marketing community portal, launching early 2024

$1500

Conducted via web video

Optional extras:

Finding the perfect Brand Name (extra session) +$200
Replace Week 7 with us designing your visual brand for you! +$3000
In-person sessions (within greater Melbourne area) +$800

Social Storylab founder Lucas Testro

All sessions are with Social Storylab’s founder and Creative Director, Lucas Testro.

Over his 20 year career as a leader in media and marketing, Lucas has been respected for his keen storytelling instincts and outside-the-box problem solving. He’s led both Strategy and Creative teams in agencies, creating successful campaigns and brands for Disneyland Paris, Hasbro, Royal Dental Hospital of Melbourne, Crust Pizza, National Missing Persons Week, Able Foods, Wilson Parking, JAM The Label, orro and many more…

Check out our work…

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