BetterBrand Masterclass

Develop a vibrant, strategic brand over 8 guided one-on-one sessions.

If you’re a bootstrapping organisation developing your own branding, the BetterBrand Masterclass is the perfect way to ensure you get it right first time and show your best face to the world.

Over 8 one-on-one sessions, we’ll guide you through the secrets of better branding - showing you the principles and exercises we use with our own agency clients to develop a distinctive brand that is not just pretty, but also strategically designed to address your unique business challenges and help achieve your goals.

Each session, we focus on a different key brand element. We’ll explain the fundamentals to you, show you examples, and give you exercises to help you draft your own version. We review your draft in the next session, identifying opportunities for improvement, before moving on to develop the next brand element.

Choose your own pace for sessions! (We recommend weekly for best results.)

Course outline:

Week 1: Introduction & brand foundations
Week 2: The soul of your brand - purpose & values
Week 3-4: Positioning yourself apart from the competition
Week 5: Defining your brand personality
Week 6: Your verbal brand - getting the words right
Week 7: Your visual brand - logos, colours, devices, fonts & more
Week 8: Final review and fine-tuning of all brand elements.

You get:

  • The full course of 8 guided one-on-one sessions

  • 20% off the cost of consultation sessions for 12 months after completion of the course

  • Bonus extra: 1 year free membership to our Smarter Marketing community portal, launching early 2024

$1500

Conducted via web video.

Optional extras:
Finding the perfect Brand Name (extra session) +$200
Replace Week 7 with us designing your visual brand for you! +$3800
In-person sessions (within greater Melbourne area) +$800

Social Storylab founder, Lucas Testro

In all BetterBrand Masterclass sessions, you’ll be working directly with Social Storylab’s founder and Creative Director, Lucas Testro.

Over his 20 year career as a leader in media and marketing, Lucas has gained a reputation for his keen storytelling instincts and outside-the-box problem solving.

He’s led both Strategy and Creative teams in agencies, creating successful campaigns and brands for Disneyland Paris, Hasbro, Royal Dental Hospital of Melbourne, Crust Pizza, National Missing Persons Week, Able Foods, Wilson Parking, JAM The Label, orro and many more…

Explore our other packages

Coaching & Consulting

Just like a doctor’s appointment - but for your brand.

Brand Audit

Get an expert report on how the world sees you.

CMO to Go

Strategy guidance to get more from your in-house marketing.