Social Storylab is a Melbourne-based creative consulting studio, making imaginative projects that spark positive social change where it’s needed most.
Connecting strategy, science, marketing and the arts, we tell stories of a better future. Stories that motivate people to join your movement. Stories that turn fear into love. Apathy into hope. Awareness into action.
We make…
Live activations & Experiences | Advertising Campaigns | Brand Development | Brand Design | Marketing Strategy | Videos | Messaging | Tone of Voice | Purpose, Values & Culture | Websites | E-Newsletters | Speechwriting | Business Naming | Brochures & Other Collateral | Blogs | Podcasts
…a better world.
A catwalk through the world's fast fashion waste
Bringing the funk to adaptive fashion
Crafting a cheeky NDIS champion
Staging a murder to bring customers to a Melbourne landmark
Elevating youth voices in the 2022 election
Capturing the magic of a creative wonderland
Spelling out the businesses who profit from cruelty
Fixing the Park Hotel website, to fight for refugee freedom
Bringing them home for National Missing Persons Week
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"Lucas has a keen eye (and ear) for creative opportunities that elevate projects beyond the everyday. Responsive, collaborative and refreshing."
Simon Conlon, 100 Story Building
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![Emma Clegg, JAM Co-Founder]()
"They got us straight away and delivered a fantastic final product."
Emma Clegg - JAM The Label
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"...incredible people to work with. They are thoughtful, creative, and passionate. Importantly they also deliver on-time, on-budget, high-quality work. It was a lot of fun doing business with them."
Alasdair Wood, Soterius
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"In an industry of hype and smoke & mirrors, they're the antithesis of this industry persona. Down to earth, incisive, intelligent and collaborative - I would want them on my team any time."
Adam Marks, Bress Winery
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Get an inbox positivity boost with our highly irregular newsletter, Sway. Stories from around the world about how you can create change… by telling better stories. Plus occasional updates about Social Storylab’s own ace projects.